Vitapop

Vitapop

Vitapop

Industry: Medicinal Medicine
Year: 2025

Objective

Objective

Objective

Create a modern fresh branding deck utilizing the new logo, while keeping the design within their niche.

Scope

Scope

Scope

  1. Curate visually pleasing assets for social media.

  2. Create a brand deck they can refer to and use consistently.

  3. Producing mockups that cater to the existing brand identity but bring a refreshing new approach.

Challenges

Challenges

Challenges

Most brands in this space tend to play it super safe—lots of medical-looking packaging and muted tones. We wanted to flip that and create something that actually feels fun and fresh, but still trustworthy. The real challenge was striking that balance—keeping things clean and on-brand, while also making it stand out to a younger crowd without looking like we were trying too hard.