Industry: Clothing, Shoes, Sports Apparel
Year: 2023
To create a visually striking campaign for Nike’s community workshops where they allow consumers to express their creative side and modify everyday garments and shoes. The goal was to highlight a community within the streetwear and athletic culture, where they are able to come together and collaborate with likeminded individuals.
Creating digital assets for social media, email marketing, and web banners.
Developing out-of-home (OOH) advertisements like billboards, social media posts, and brand decks.
Producing a set of lifestyle and product mockups for promotional use.
Working with a brand like Nike—even in an unofficial concept—means walking a fine line. You want to push creative boundaries but still keep it feeling like them. The tough part was blending their strong brand identity with a fresh, more community-driven vibe. On top of that, the concept had to feel global but still speak to niche streetwear heads. Definitely a challenge, but a fun one to crack.
