Industry: Clothing, Shoes, Sports Apparel
Year: 2025
Rebrand Operation EXE’s presence by designing a custom mascot/logo and cohesive visual identity that fits the brand’s community-driven, vintage-cartoon aesthetic.
Create a new mascot/logo inspired by the original stock image reference but fully customized and unique.
Design all assets for socials (Instagram/TikTok/YouTube/X (Twitter) etc…
Incorporate the "Operation EXE" text into the logo in a way that remains readable at smaller scales.
Deliver a cohesive color palette (earth tones) and style consistent with the existing emojis and vintage/cartoon vibe.
Balancing inspiration and originality: Retaining the look and feel of the stock image reference and emojis while creating a completely original mascot that avoids copyright issues.
Maintaining brand vibe: Blending the Cuphead-inspired vintage cartoon aesthetic with a modern gaming/community brand feel.
Multiple deliverables: Designing flexible assets that work as both profile images, backgrounds, and broader branding materials without losing visual impact.
