Industry: Beverages/Pop-Soda
Year: 2024
We wanted to create a brand that felt refreshing in every sense—clean ingredients, good design, and a fun vibe that didn’t feel too “health food store.” The goal was to build a visual identity that stood out on shelves and screens, something people would feel good about drinking and posting. It had to speak to a younger, design-conscious audience while staying true to the wellness space we’re in.
Curate visually pleasing assets for social media.
Create a brand deck they can refer to and use consistently.
Producing mockups that cater to the existing brand identity but bring a refreshing new approach.
The healthy soda space is still figuring itself out visually—most of what’s out there either leans super clinical or feels outdated. The challenge here was to shake that up with something that felt bright, modern, and fun without losing credibility. We wanted to appeal to a younger crowd who cares about ingredients and aesthetics, while still keeping things clean and brandable for future growth.
