Nike By You (Not Official)

Client: Nike

Industry: Clothing, Shoes, Sports Apparel
Year: 2023

Objective

To create a visually striking campaign for Nike’s community workshops where they allow consumers to express their creative side and modify everyday garments and shoes. The goal was to highlight a community within the streetwear and athletic culture, where they are able to come together and collaborate with likeminded individuals.

Scope

1. Creating digital assets for social media, email marketing, and web banners.

2. Developing out-of-home (OOH) advertisements like billboards, social media posts, and brand decks.

3. Producing a set of lifestyle and product mockups for promotional use.

Challenges

Nike’s brand is iconic, so maintaining their distinct visual identity while introducing a fresh, innovative angle was crucial. Tight deadlines added to the challenge, as the campaign needed to align with a global product launch across multiple markets.